July 1, 2010 - This year's Discover the Dream fundraiser at the Columbus Zoo raised over $436,000 for St. Jude Children's Research Hospital. That's a whopping $146,000 more than last year! It's a great event for a great cause -- and we're glad to help by designing the invitations and print pieces. Thanks to everyone for their generosity and support.

June 22, 2010 - Our new Text Message campaign for Wendy’s in Dallas, Cincinnati, Indianapolis & Dayton is a huge hit. Customers text "Eat Late" or "Late Night" to 44144 for a great Wendy’s offer. Our media department secured the short codes, activated the keywords, tracked opt-ins, provided zip code analytics -- in other words we put the whole thing together! Our fun TV, radio, digital & in-store pieces got those thumbs texting away.

June 17, 2010 - While meeting with Safelite AutoGlass in Paris we decided to take the train to Amsterdam.  On our way, among all the other graffiti, was this sprayed on the wall as we arrived.  Coincidence?  I think not.  I guess it’s time for RFA to open an Amsterdam branch.  Any volunteers?

June 15, 2010 - Here’s our own David Henthorne giving copy critiques to the one and only Benjamin Franklin during our weekend trip to Philly for Safeway stores.  Can you even imagine the amazing double entendres those two great minds could have created!  (In fact, where do you think “go fly a kite” came from.)  

June 4, 2010 - We're proud to announce we've been named agency of record for The California Academy of Sciences, one of California's top attractions & the most eco-friendly museum on earth.  Located in San Francisco, the 400,000 sq. ft. facility houses an aquarium, planetarium, natural history museum, 4-story rainforest and 26 million artifacts, all under a living roof. Look for our new campaign this fall.

June 1, 2010 - How's this for "street team" marketing? Our pedicab crews actually drove the streets in Washington DC offering free rides to and from the new Georgetown Safeway supermarket, the Greenest Grocery Store in America. Free bike rides? That's something both sides of the aisle can agree on.

May 28, 2010 - Just in time for Memorial Day -- here's our new TV campaign for Polar Frontier at the Columbus Zoo. Please let us know what you think, and come on out to the Zoo this weekend and experience the polar magic for yourself.  See it on our Facebook page at http://www.facebook.com/video/video.php?v=1195552228231&ref=mf.  

May 25, 2010 - Meet Molly B. Right, the internationally-known artist we brought to Washington DC for the Grand Opening of Safeway's new store in Georgetown. She uses old bottle caps to create one-of-a-kind works of art. Her DC-based artwork will be auctioned off to benefit Boys & Girls Clubs of Washington. Now that's recycling for a good cause.

May 18, 2010 - The Columbus Zoo's new Polar Frontier is a big hit. So is our campaign promoting it. Here's a fun ad we did for a fashion/style magazine.  Look for new TV, radio and more in the "work" section at ronfoth.com.

May 13, 2010 - Check out these shots from our Ohio Tourism "Too Much Fun for Just One Day" TV shoot. Thanks to Amir, Joe and the great destination partners all over Ohio for all your help. And catch our Ohio Fun-Mobile this weekend in Detroit!

May 12, 2010 - Holly Robinson Peete has survived many boardroom firings by Donald Trump on this season's "Celebrity Apprentice." But before she appeared on the NBC hit, she sang and danced in our fun "I Will Survive" TV campaign for Mervyn's Department Stores, owned by Target. Check it out in the "work" section at ronfoth.com.

May 11, 2010 - Check out the newest craze in online games we created for Wendy's. Negotiated and developed by our Broadcast Supervisor, Julie, this interactive game gives you a chance to spin and win. The more you play, the more points you can earn toward great prizes. Talk about a winning combo!

May 4, 2010 - The wait is over! This Thursday is the Grand Opening of the Columbus Zoo's Polar Frontier! The amazing 167,000-gallon exhibit, the first of its kind, lets visitors view polar bears like never before - from above water & below. Now you'll know what it feels like to be a seal looking up at its polar predator. Yikes. Look & listen for the campaign throughout Ohio.

 May 3, 2010 - We're helping Safeway with the Grand Opening of their new Washington DC store this week. It's designed and built to be "The Greenest Grocery Store in America."  Even our Grand Opening events are eco-friendly:  Free pedicab rides to the store, a live art show using recycled materials and more.

 April 30, 2010 - We love encouraging people to hit the road and see all the great destinations in Ohio. And this year, we're actually hitting the road with them. Look for our Ohio Tourism "Too Much Fun Mobile" and street teams at events all over the Buckeye State, plus neighboring states too. Our road trip kicks off this weekend in Cincinnati. Only question...Who's got shotgun?

 April 29, 2010 - Our big "pitch" for Ohio Tourism started yesterday -- at a baseball game!  It was "Ohio Tourism Day with the Columbus Clippers" at the awesome Huntington Park, attended by media, tourism industry leaders and Ohio Governor Ted Strickland himself.  We got to share our fun 2010 Ohio Tourism campaign, introduce the Ohio Fun Mobile -- and see a great win by the Clippers.

 April 13, 2010 - Phoenix sure loves a good cause -- and a good deal. Our promotion has sold 100,000 Frosty Key Tags there in just a few weeks!  When customers buy a Frosty Key Tag for $1, proceeds go to Adopt A Special Kid of Phoenix. Plus that tag gets you a free junior Frosty all year. Helping out never tasted so good. 

April 9, 2010 - Most companies have a 401(k), but we've got a D1 too.  Lots of Fothies are taking advantage of another great employee benefit -- the D1 Sports Training facility right next door. It's owned by Buckeye legends Mike Vrabel, AJ Hawk and Bobby Carpenter.  Boot camp, kickboxing, cardio, weights, you name it, we've "enjoyed" it (although not always at the time).  Check out this grueling video from a noon session.

http://www.facebook.com/video/video.php?v=961037800518&oid=98927983762

 April 8, 2010 - It's Opening Day for the Columbus Clippers!  We're psyched for another exciting season in the totally amazing Huntington Park -- named 2009's best new ballpark in America (sorry new Yankee Stadium). Our favorite place to watch the games and maybe find a home run ball?  Wendy's Hamburger Balcony above the right field fence. And be sure to pick up a Baconator on the way home, 'cause hey, 9 innings is a long time to go without bacon.

April 6, 2010 - Check out these stats:  In 2009, for the first time ever, mobile phones were used more for accessing data than for making calls. In 2010, North American mobile data usage will exceed an exabyte (1 billion gigabytes -- whew!). From Foursquare to Facebook to texting campaigns and more, we're putting mobile & social media to work for clients.  And yes, we know this photo isn't the mobile technology everyone's buzzing about, but it is kinda funny.

April 5, 2010 - Our daffodils are back. The bulbs originally planted when we built our headquarters have bloomed once again. Spring is here. Life is good!

 April 2, 2010 - That's the one-and-only Taj Mahal, and that's our Executive Producer Marty Nowak in front of it. Marty's on a goodwill missionary trip with his church to help children in rural India. He's documenting the orphanage visits with lots of photos and videos, and we can't wait to see them. Sounds like he's been able to do some good there, and India has made quite an impact on him as well. We all wish Marty safe travels as he winds up his adventure of a lifetime.

 March, 2010 - Months of pre-production. Weeks of casting across the country. And so many windshields. It all lead up to our just-completed shoot in Miami for Safelite, America's largest auto glass company. Thanks to everyone at Safelite and Belron for a great week.  And special thanks to our two real-life techs, Mike and Pascal, on a job well done. (Watch out George Clooney!)  Look for them soon on a TV near you.

March 4, 2010 - You've heard of Bob the Builder. Well here's Gene & Marty the Builders actually building a bedroom set from scratch for an upcoming shoot. (Our studio has never seen so much wood.) Remember to cut twice and measure once guys...or is it the other way around.

March 1, 2010 - Here's our lovable Larry Row touring Fisherman's Wharf after a busy day of media meetings.  But don't let his sunny disposition fool you.  If he doesn't get the low rates & added value he's looking for...station reps get a one-way ticket to Alcatraz!

 February 25, 2010 - A streaker, x-ray specs, lots of spirits, tons of awards and a Judge’s Choice.  It could only be…the Naked ADDYs 2009.  If you liked the show, we did it.  If you didn’t…blame Karen Kaiser.  (JK)  Thanks to the ADDY committee for your hard work, inspiration and trusting us to “pull it off.”

 February 11, 2010 - It was too many goodbyes for just one day at the going away party for Tourism’s own Alicia Reece.  Alicia was both an inspirational part of the Ohio Tourism campaign and a great friend to everyone.  All the Fothies wish you the best in your future endeavors.  (Especially Gene, who drew the card – roller-skates and all.)

 February 9, 2010 - They came from California, Colorado, Florida, Massachusetts, Ohio, even New Orleans (he was still celebrating the Super Bowl) to audition for the new Safelite campaign.  Great job to all the techs on a job well done.  

February 2010 - Just like Rodney Dangerfield we’re going “Back to School.”  This time to San Jose State University to help launch the Grand Opening of Safeway’s newest store concept “The Market.”  With experiential events and booths all over campus filled with samples, discounts and fun, we’re working to drive students right from class into the new store, umbrellas and all.  So, go ahead Spartans, spin that wheel and win!

 February 2, 2010 - We have some new Fothies to welcome to the agency!  The creative department has two new designers, Olga Cuzuioc (Ku-Zu-Yook) and Randy Miller (Mill-Er).  She’s from Moldova; he’s from Dayton.  She speaks five different languages…he speaks Ohio!  We are very excited to have them join the team. 

 January 22, 2010 - We’re hosting the entire team for a day of meetings and planning sessions.  Lots of charts, graphs, ideas, and best of all new breakfast talk.  In fact, check out the hard-boiled gift we handed out to everyone!

 January 13, 2010 - We just finished a major upgrade and overhaul of the RFA audio studio and our Chief Engineer Doug is ecstatic!  It’s loaded with all new state-of-the-art equipment and software including the hottest Mac Pro with Dual Core Processors, 30” Cinema LED display, Pro Tools 8.0.3 with virtual instruments and vocalign dialogue gear, a 32” Samsung HD monitor and more.  What’s all this mean?  Most of us aren’t quite sure, but man does it sound amazing!

 January 4, 2010 - We knew we put in a lot of hours but this is ridiculous!  In other words, we’re proud to say Ron Foth Advertising is celebrating 35 years of brand building, sales driving fun!  Yep, since 1975.  To commemorate the occasion we’ll be posting some Foth Flashback photos all year long for your enjoyment (or to make fun of our dated styles).  Here’s one of Ron Foth, Sr. rockin’ that burnt orange shirt old skool.

December 18, 2009 - It was food, Foths and fun at this year’s annual RFA Holiday Party. From amazing appetizers and tapas to too-good-to-be-true prime rib, there were mouthfuls of cheer to go around. Not to mention lots of holiday spirits too. (Larry definitely had his fill.) Our Audio Engineer Doug continued his 10-year tradition of handing out roses to all the female Fothies. Plus, lots of laughs with Marty and Gene’s ad libbed “Christmas with the Senior Citizens” Broadway-like play! (You had to there.) Here’s to a healthy, happy, very inspired 2010!  

December 1, 2009 - You can hear the monkeys cheering from here!  For the first time in its 82-year history, the Columbus Zoo has reached the 2 million mark in annual attendance!  Congrats to all the humans and animals that made it possible. Time to kick back with a banana martini and celebrate.

 November, 2009 - This year’s ADDY Awards are gonna be…totally exposed.  We’re heading up the 2009 “NAKED ADDYs” and we can’t wait to see it all.  In fact, a couple Fothies got a head start by cutting out these groovy X-Ray Specs from the Call for Entries we designed.  For all the info check out adfedcolumbus.org.  Naked ADDYs rule!

 November, 2009 - Getting ready for a big presentation in Las Vegas next week.  We’re speaking at the International Association of Amusement Parks and Attractions, one of the largest conventions of the year.  The subject: The Power of Fun!  A creative/strategic approach to driving attendance.  So please keep your hands inside the ride and hold on!

 November 3, 2009 - If you caught “Headlines” on Jay Leno Monday night, you caught a joke written by our very own Ron Foth Sr.  Ron sent a funny article in, and Jay got big laughs.  So hit that “Applause” button, will ya.

October 28, 2009 - First it was Albuquerque, now it’s Denver!  For the second year in a row one of our Wendy’s franchise markets has won the prestigious Diamond Award for Co-Op Marketer of the Year, beating out hundreds of other Co-Ops.  The award was presented yesterday in Las Vegas during the Wendy’s International Convention.  An extra large congratulations goes out to all of Wendy’s Denver and to the whole Foth team.  Now go celebrate with a Frosty!  

 October 27, 2009 - And now a webcast too, “Apps for Brands,” hosted by Advertising Age. A roughly two hour seminar we observed today on the future of mobile marketing, featuring the ever changing apps on the iPhone.  Great guest speakers. Tons of info.  Just call us iFoths (sorry we just couldn’t resist).

 October 22, 2009 - 50 Frosty Shakes make for a great afternoon for a great cause.  All day Wendy’s donated proceeds from all Frosty Shakes to Breast Cancer Research, and RFA used straws and spoons to help.  In fact, our audio engineer Doug helped a little too much by eating 3 shakes himself.

 October 21, 2009 - RFA is heading up the ADDYs this year and production of the video has officially begun.  It’s gonna be a fantastic show, more to come!

October, 2009 - Here’s a poster we did to help Wendy’s in the fight against breast cancer. Buy a Frosty on October 22^nd and Wendy’s will make a donation to Breast Cancer research.

October 12, 2009 - First, A BIG photo shoot with the always hilarious Jack Hanna.  Then wrapped with a healthy breakfast…Twinkies!  (They’re Jack’s favorite treat ya know.)  How many agencies can say they did that?!

 October 6, 2009 - It was for Dave’s kids – Wendy’s 2009 Celebrity Cook-Off.  We all had a great time in Indianapolis raising money for adoption, while enjoying the tastiest dinner in town!  Plus, there were cool celebs like Colts and Pacers players, local DJs and TV personalities.  If you wanna help, go to davethomasfoundation.org.  

 October, 2009 - Things are getting a little fuzzy in the creative department.  (And no, it’s not what you’re thinking.)  It’s these super cool, crafty, fuzzy monster thingies that our Art Directors, Gene and Trish, have created for Halloween.  Now, the big question…who do we bill these hours to???

 October, 2009 - Tim, Kim and Spencer have been touring the state for the Ohio Tourism Town Hall Meetings.  Their 5-day road trip went from Columbus to Cleveland, then Cincy, Nelsonville and Toledo. Thanks to Amir, Alicia, Joe and the rest of the Tourism team for some great meetings – and showing us some great local cuisine.  Bon Appétit, Buckeye style!

October 1, 2009 - She's working with account services and media on a big restaurant research project. Lots of delicious charts, graphs and tasty facts. Here's Larry welcoming her to Foth-ville.

 September 29, 2009 - After vigorous complaining about not enough “face time” on Foth News, Pete just doubled his exposure.  Oh, and thanks for a great meeting today!  Oh, and thanks for a great meeting today!

September 24, 2009 - Fortunately we had plenty of hot butter and lemon to go with them.  (And no they didn't come from the aquarium.)  It was the Columbus Zoo's annual clambake fundraiser.  Special thanks to Pete for the invite.  Oh and by the way, you look great in that bib.

 September, 2009 - Here we are in Steubenville, Ohio in front of the, sort of famous, Dean Martin Mural.  (Steubenville is the crooner’s birthplace you know!)  It was just one of the many stops during our three-day, three-state, fact-gathering, buffet-tasting tour.  Thanks to Kellie for putting up with all our shenanigans.

 August 25, 2009 - Here’s Todd telling Trish all about our new multi-media campaigns for the Denver Broncos, Cincinnati Bengals, Indianapolis Colts, and Texas Longhorns.  Our regional Wendy’s football promotions include hard-hitting TV, radio, in-store signs, print ads, online contests, event marketing and of course these collectable NFL cups – plus amazing media rates and sponsorships.

September 4, 2009 - Celebrating two big birthdays at once today. And while Ronnie and Todd don't see eye to eye on every issue, they both have to admit: free birthday smoothies are awesome.

 August 26, 2009 - Get used to that jingle, cuz you're gonna be hearin' a lot of it.  Based on the success of our nationwide radio commercials, Safelite AutoGlass is "Going Prime Time" with their first national television campaign.  After our coast-to-coast casting, real Safelite technician Erik Schumacher from Des Moines was selected to star in this series of compelling spots. Our agency crew just finished a week of filming on location, and launched the spots at a special employee rally. Set to launch October 4, the campaign will generate 2.3 billion media impressions across the U.S.  Special thanks to Belron's Jean-Marc and Bruno for making the trip "across the pond" from France.

August 17, 2009 - In Oregon working on our newest Safeway project. Did you know Portland’s the #2 most eco-friendly city in the world? Next stop, Voodoo Doughnuts and a tattoo for Kim.

August 6, 2009 - They’re ready for their close-ups!  The technicians from Safelite were back at RFA, but this time for big TV auditions.  We put the techs to work preparing them for the upcoming TV shoot.  It was great to work with the techs again and we are looking forward to a fantastic shoot later this month! 

July 20, 2009 - Our team was in Boston today pitching a tasty new piece of Wendy's business.  Saw Paul Revere's house, Harvard Square and the World's Greatest Yo-Yo Artist.  All that, and the meeting went well too!

July, 2009 - Our redesigned lobby and conference room are finally ready to go.  With a new state of the art LCD screen and Dolby 5.1 surround sound, all linked to a Mac Pro, it’s the perfect place to view our latest reel (or watch a Will Smith action flick real loud).  Please stop by, we’d love to give you a tour.  Oh, and check out the funky hinges on the conference room doors.  Our intern says, “They’re sick!”

July, 2009 - The 2009 Tellys were recently awarded, and Ohio Tourism came out on top!  Congrats to everyone who was a part of the award-winning, results-driving campaign.  With two Golds and one Silver, the team deserves to have “Too Much Fun for Just One Day.”

July 11, 2009 - It was a wet and rainy Saturday, but that sure didn’t keep us from having a blast at the 1st Annual Ron Foth Advertising Zoo Day!  The day was filled with food, fun and lots of animals.  All the kids had a great time getting up close and personal with their favorite fuzzy creatures.  And to top it all off we had a yummy cake to celebrate Ron Sr.’s Birthday!  Thanks to all who made it a great day and especially the Columbus Zoo for having us.  Check out some snapshots of the day.

July 9, 2009 - Getting ready for our big Zoo Day this weekend!  The T-Shirts just showed up, check them out.  This will be the one day our agency won't be dressed in black!

July, 2009 - You’ll find it in Manhattan parking garages everywhere!  Our new outdoor campaign for Safelite AutoGlass.  Staying consistent with the broadcast strategy, this concept features real Safelite technicians along with compelling, hard hitting call-to-action repair messages targeting those who drive cars into the city.  (And Larry in Media says what better place than a garage.)  So the bottom line, if your windshield is chipped, Safelite can fix it in a New York minute.

July, 2009 - Maybe it was the unique navigation. Or the custom media player. Or our crazy "meet the fothies" tricycle stunts.  Whatever the reason, creative award judges can't get enough of our website, ronfoth.com.  Yes, we're proud to say the website you're on right now is a multiple national award-winner for online creativity, earning honors from both the Horizon Interactive Awards, and the Communicator Awards.  Hope you're enjoying the site as much as those judges did.

June 18, 2009 - It was off to Athens, Ohio for the Pon/Bon team to taste test the new Ranch Hand's Flat Iron Steak and check out all that's new.  Here we are with General Manager (and #1 cowgirl) Ashley, who was kind enough to show us the ropes... which we used to lasso a big ol' meal!  Can't wait to head back down soon.

June, 2009 - Check out the story the Columbus Dispatch did on our "No More #2" campaign for the Zoo.  The story was picked up around the country!

Dispatch Link

May 28-31, 2009 -- What a weekend!  From the Golden Gate Bridge to the San Francisco Zoo to AT&T Park, Foth street teams drew big crowds promoting Bright Green, Safeway supermarkets' new line of environmentally-friendly cleaning products.  Our "Bright Green Clean Team" joined forces with Girl Scouts and other caring volunteers to make a difference all over The Bay Area.  (We even gave a Bright Green cleaning to some of San Francisco's famous streetcars!)  But we're not done yet. Look for Bright Green Clean Teamers in Seattle next.

May, 2009 -- Construction is almost complete on the redesign of our stylish, new RFA conference room.  (Here's Ron Sr. "hammering out" all the details. )  We'll post more photos when the work is all finished.  In the meantime, we look forward to a state-of-the-art meeting with you soon.

May 20, 2009 - Turn on your radio anywhere in America and you're almost sure to hear these guys.  They're the stars of our new national campaign for Safelite AutoGlass, America's largest windshield repair and replacement company.  We brought in real Safelite technicians from all over the country for a week-long session of recording and mixing.  These hard-hitting, hard-working spots let customers know, when a rock -- no matter how big -- hits a windshield, Safelite can fix it.  And with its proven response formulas and  powerful media blitz, our ongoing campaign has an amazing ROI.  So sing it loud and proud, "Safelite Repair, Safelite Replace."

...and so is the biker standing next to Jungle Jack Hanna!  It's our "Baddest Biker in Town"  television campaign for the Columbus Zoo and Aquarium.  It stars a guy who is tough on the outside but a real softy on the inside, especially when he spots the Zoo's new baby elephant, Beco, for the first time.  Our team just finished shooting the campaign and editing begins this week.  Oh, and check out the custom chopper we rented for filming, valued at over $150,000!

May 1, 2009 - Local police are investigating a misdemeanor theft at Ron Foth Advertising's creative department kitchen today.  A near half submarine sandwich was discovered missing shortly after 2pm on Friday.  Detectives don't have much to go on but Art Director Todd King claims his intended Friday lunch was stolen.  Upon initial examination of the crime scene, police claim a small section of the second refrigerator shelf was empty.  Ron Foth Management is aware of the case but did not want to comment, said Executive Producer Martin Nowak.  "All I can say is that it's under investigation, and I can't go into any details."  According to police all suspects were questioned  as to their whereabouts at the time of the theft.  Later that day, Todd King released a public statement claiming "I will now be licking the entire sub before eating it....hopefully that will deter anyone who thinks its a good idea to eat other peoples food in the creative fridge!"  As the investigation continues, police say Todd King himself has not been ruled out as a suspect.

May 1, 2009 - Here is the RFA creative department.  We took this photo just for the heck of it today and thought we would post it.  If you like the ideas we produce please give us a call.  If for some reason you have a concern or even a complaint...call Kim Moore!  Also, take a good hard look at David Henthorne, in the black button down shirt, he spent twenty minutes in the mens' room primping for this shot.

April 17-19, 2009 - It was three days of "Cleaning the Community and Greening the World" on the streets of Los Angeles.  We developed and launched the "Bright Green Clean Team" for Safeway and Vons supermarkets, to spread the word about their new line of environmentally-friendly household products.  Partnering with Girl Scout troops and other volunteers during Earth Day weekend, our street teams used Bright Green items to help spruce up the L.A. Zoo, Santa Monica Promenade, Venice Beach, neighborhood parks and more.  And what's exciting is that the fun doesn't stop in Tinsel Town.  We'll be taking our Clean Team on a two month road trip to major cities across the nation.  Next stop Denver!

April 2, 2009 - It was "Old West" meets "New York" on our recent food shoot for Ponderosa and Bonanza Steakhouses.  Our production team spent three days in SoHo filled with sizzlin' steaks, buffet favorites, and other cowboy cuisine guaranteed to give hunger the boot.  Yee-haw! Thanks to Sheryl, Kellie, Larry and the whole Ponderosa Posse for a great shoot.

April, 2009 - Who is this dashing ad-man of the 70's you ask?  Our own trusty leader Ron Sr. - that's who.  Here he is back in the day with some fab storyboards ready to make the big pitch.  Dig those groovy sideburns!

March 18, 2009 - Hard to believe it's been a year since we launched our new "Too Much Fun For Just One Day" multi-media campaign for Ohio tourism.  (Just scroll down to see the production stills.)  And today, at a press conference hosted by Ohio Lt. Governor Lee Fisher, the results and return on investment (ROI) were announced...and we couldn't be happier.  The campaign generated $437 million in new visitor spending.  Plus for every $1 the state spent to market tourism, it received $12 in state and local tax revenue -- an amazing 12 to 1 ratio.  In other words...the campaign worked in a big way!  Thanks to Amir, Alicia, Joe and the whole team for your leadership.

March, 2009 - After years of growing that hair of hers, Emily has finally gotten it cut.  She donated 10" of her flowing tresses to Locks of Love, a charity that provides hairpieces to disadvantaged kids suffering from long-term medical hair loss.  Way to go Emily. 

p.s.  We love the new do.

March, 2009 - There’s no time like breakfast time…in Account Services.  The Account Service gang cooked up a delicious meal on the back patio during a beautiful Spring morning.  Egg, ham and cheese sandwiches.  Donuts.  Banana pancakes.  And OJ to wash it all down.  Not a bad way to kick off a Friday.

February 27, 2009 - It was a night to celebrate!  (Some of us celebrated a little too much.)  As we took top honors at this year's Addy Awards for the Safelite Autoglass "Crack in the Sidewalk" campaign.  But the awards didn't stop there, RFA also won Judge's Choice for The Columbus Zoo and seven more Gold and Silver Addys for clients like Wendy's.  Here are some photos of the night's festivities... at least the ones we can show you.  Congrats to all!

February 24, 2009 - They both claim it was purely a coincidence; however, you be the judge.  Media’s Beth and Danita both happened to wear the exact same outfit to work today.  The same black fur vest jacket, the same purple sweater, same jeans, same socks and black shoes.  We’ve seen it at the Oscars before, but never here at RFA.  Well, they say great minds think alike…but this is ridiculous.

February, 2009 - It was the roar heard around the world.  USA Today Travel Guide has just ranked the Columbus Zoo the #1, top dog, numero uno, best of the best zoo in America!  (Yep, even better than the San Diego Zoo.)  So a big thumbs up, hooves up, claws up and fins up to everyone.  We're proud to be a part of the pack.

December, 2008 - Tis' the season for RFA's annual holiday party.  For the second year in a row it was held at Powell's Maca Cafe.  A cozy, hip hangout with plenty of great food (can't get enough of that garlic shrimp), drink, and laughs for everyone.  The night ended with a comedy sketch performed by our own Gene and Marty that left everyone howling for more.  Only to be out done by Mike's hip hop breakdancing routine...he took lessons back in the day you know.  Happy New Year!

October, 2008 - To help us promote Batman's upcoming appearance at the Columbus Zoo, we recruited another protector of the city:  Columbus Mayor Michael Coleman.  As part of our fun, tongue-in-cheek campaign, Mayor Coleman proclaimed that the Columbus Zoo and Aquarium was changing its name to the "Gotham City Zoo and Aquarium."   Here's our Sr. Audio Engineer Doug Edwards recording the announcement for a series of radio spots.  Rest assured citizens, the "name change" is just for the two weekends Batman will be there.  Rumor has it the Zoo's bats were thrilled -- but the penguins were a bit nervous.

September, 2008 - Always looking for the newest way to connect with the customer, RFA Media steps up in a big way!  That's because we've struck a deal with Nationwide Arena (home of the NHL's Columbus Blue Jackets and host to a variety of the biggest concerts) to have our client Wendy's be the sole sponsor of all the stairs in the entire lower bowl.  That means everywhere fans turn their heads, they'll see Wendy's larger than life surrounding them.  This non-traditional approach is a cool, unpredictable way to target Wendy's core audience.

September 12, 2008 - Who was the greatest of all time?  If two athletes from two different eras could actually compete against one another who would come out on top?  Well, we found out Friday in a packed RFA lobby.  With all seats filled and standing room only left, Mike “Big Boy” Foth and Susie Shire went head to head in a push-up competition.  Mike bet Susie he could do 5 times the amount of push-ups she could do.  Susie completed 30 push-ups, which meant “Big Boy” Foth had to bust out a daunting 150 big ones.  Yet in the end, everyone triumphed during one of the most competitive competitions this side of 270.  This will be an event remembered by all for years to come.

August 20, 2008 - Tourist destinations from everywhere gathered at Lake Erie's Put-in-Bay for a day of learning and thinking "Outside the Box but Inside the Brand."  Dave and Ron delivered the creative seminar that included everything from strategic thinking, brainstorming exercises and a variety of new and exciting ways to find that creative inspiration...which even included sampling locally brewed Ohio beer!  Thanks to everyone that attended.

August 2008 - Thirsty?  We'll we've got just the thing...Introducing Wendy's 2008  Denver Broncos souvenir schedule cup.  It's a whopping 44 ounces!  Teaming up with Broncos linemen, Montrae Holland  & Ryan Harris, we launched a new TV, radio and in-store campaign that's sure to drive NFL fans to their favorite Wendy's restaurant.  And as you can see, Milissa, our Account Supervisor, got a little carried away with it all.

May 13, 2008 - Ohio Governor Ted Strickland, Lt. Governor Lee Fisher and the entire Tourism team kicked off our new Ohio Tourism campaign in a big way right on the Statehouse lawn.  It was a PR event to remember, with tons of news coverage, hundreds of Ohio attractions, and a couple thousand potential tourists.  It's true, Ohio's too much fun for just one day.  Google it for yourself and find out more.  (Pictured below:  Ron Foth, Sr. and Ohio Governor Ted Strickland.)

June, 2008 - We just finished shooting a fun new campaign in Dallas for Wendy's starring Cowboys offensive linemen and Pro-Bowlers Andre Gurode and Flozell Adams.  They weren't the only stars of the spot; so was the new camera we shot it with.  We used the brand new Red One 4K camera, the most talked-about and leading-edge digital camera in production today.  Several feature films and music videos have used the new technology, and we're happy to say the results are amazing.

April, 2008 - We're proud to say we've been named agency of record for the Ohio Tourism Division. After an extensive six-month review process, we were awarded the state of Ohio's travel and tourism business based on a combination of strategic insight, breakthrough creative and innovative media solutions. To get ready for the campaign launch, we've been shooting all over this great state, from the Hocking Hills to Lake Erie to Toledo to Cleveland to Dayton to Cincinnati to Columbus.  Whew.  Here are a few shots from our epic adventure.

April, 2008 - We invented the name, designed the logo, and developed the entire identity, now it's time to unleash the one and only Zoombezi Bay, right next to the Columbus Zoo. The name and logo were created to communicate zoo, zooming water rides and the exotic excitement of Africa's Zambezi River. (Kids may not get all that meaning, but they'll sure have fun getting drenched all day.)

March, 2008 - Skeptical about the power of radio? Keep reading. We tested a “radio-only” campaign for America's windshield repair and replacement leader Safelite AutoGlass in key markets nationwide. Strong copy and testimonials by actual Safelite technicians, combined with a heavy media buy and smart placement, drove response through the roof. The campaign is now expanding into more markets around the country in both English and Spanish.

February 28, 2008 - We admit it, it's nice to win. And we did. RFA won a whopping 15 Addy Awards recently from the American Advertising Federation. The winners included two Judge's Choice Awards, for Best Radio Campaign (The Ohio State University), and Best TV Campaign (Wendy's Restaurants), plus an impressive nine Addys for The Columbus Zoo and Aquarium. Look for all the winners in our work section.

January, 2008 - While visiting a client in San Francisco, we made a pilgramige to Jack Kerouac's famous hangout bar and attempted to channel his creative spirit. Here are some photos. Cheers.

January, 2008 - Everybody loves seeing a new arrival at the zoo. That includes our brand new logo for the world-famous Columbus Zoo and Aquarium. The bold icon, with its primitive, tribal letters and hidden animal Z, is showing up in print, TV, collateral and hundreds of new signs as the Zoo undergoes the biggest expansion in its 81-year history.

October, 2007 - To dramatize how Wendy's lets you customize your meal, we hired artists around the world to customize Wendy herself. The result? A striking series of in-store posters, viral videos, cinema ads, and a microsite where customers could create their own one-of-a-kind Wendy.

July, 2007 - It's not your normal welcoming committee, that's for sure. As visitors to the Columbus Airport walk toward baggage claim, they're greeted by an unexpected sight: A 24-ft., 303-lb. python that just swallowed somebody's suitcase. It's our award-winning wallscape for the Columbus Zoo promoting Fluffy, the world's largest python. The “Lost Luggage?” posting has been a big hit with our client, travelers, airport personnel, Zoo visitors, and even the Zoo’s famous icon, Jack Hanna.